MPTourism.com - A delightful Drupal based web portal for one of the most iconic tourist destinations in India

Madhya Pradesh Tourism is a State Tourism Development Corporation that conducts and regulates the tourism activities of the Indian state. The government agency also operates homestays hotels, resorts, and tourist rest houses in different key locations within the state.

 

In the last few years, the Tourism Development Corporation has initiated a number of measures to position the state as a leading tourism state. Building a modern, user friendly and an informative website was one of these initiatives.

A visually rich, mobile-friendly website with clear and easy-to-use navigation was built to showcase the wealth of travel and tourism activity in the State.

 

The new responsive website was built on the Drupal CMS platform with both out-of-the-box and custom modules. With a series of pages dedicated to common tourism categories, an interactive trip planner, and maps, the Drupal CMS also allowed for integration of social media platforms and workflows. An embedded social wall on the website encouraged inbound traffic, captured social proof, created built-in testimonials and contained outbound links to the original social media post. The workflows streamlined operational procedure to approve and publish information. To highlight the attractions around the state in an engaging and innovative way, an interactive trip planner and maps were developed.

The Drupal based website had the ability to deliver the most relevant content to aspiring travelers based on their interests and search with multiple criteria involving accommodation, places and packages. On each category page (e.g. hotels and accommodations, events, transport), the visitors on the site were able to see an ever-expanding list of teasers for different offerings. Clicking on a teaser brought up a full listing page, with an expansive image, description fields, image galleries and embedded videos.