eCommerce Website For Luxury Furniture Retailer Using Magento Enterprise

The client is a fashionable upscale retailer selling furniture and home accessories in Hong Kong, China and the UAE markets. The client’s mission is to provide best-in-class furnishings and design services, empowering people to create beautiful interiors that perfectly match their lifestyle aspirations.

A phased approach was adopted by the PennyWise eCommerce team. The initial phase involved developing and optimizing the Hong Kong store with a clearly organized home, category and product pages. Our Magento experts streamlined the navigation for the site visitors to easily locate all desired products, optimized the checkout process and enhanced the shopping experience of the customers.

The eCommerce web design was further improved and responsive web designs were implemented to target multiple mobile and tablet devices. A host of custom solutions to cater to business requirements and integrations with third party shipping and payment solutions was then deployed. Special attention was placed on optimizing the user experience with an attractive interface, information architecture, and a special emphasis on usability and configuring each section of the website such that the admin can manage the content by themselves without having to contact the development team for content updates.

Post stabilization and launching the Hong Kong web store, PennyWise worked with the client to develop and launch the UAE and China web stores in subsequent phases. Tailored solutions were developed for custom requirements as per business needs. Where custom solutions were developed care was taken to ensure the customizations are reused and integrated with other stores without much effort.