Allianz Amateur Replay – The First Ever Replay For Amateur Footballers

Allianz is a leading financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. Allianz has for years been a well known sponsor of professional football. In its support for the sport, Allianz wanted to extend an experience to amateur footballers that was hitherto restricted to those playing in the elite clubs, namely, capturing and replaying the priceless, goal scoring moments in the game.

Working with Ogilvy, PennyWise developed the technology and end-to-end implementation of this highly innovative and award winning program.

• The solution required the usage of mobile sensors, a mobile website with an admin module along with a software that integrated with video slicing frameworks.
• CMS Admin: This admin module was used to configure the matches, teams, users and send the videos to the registered email addresses, etc.
• Gyro app: This app was installed on an iPhone and this device was placed securely on the corner of the net. When a goal was scored, the app triggered the time-stamp to the server. To detect the goals more accurately, we used the combination of sensors (gyro, shake and accelerometer) as well as more than one device on the football nets to reduce errors due to a single point of failure.
• Spectator mobile website: This was used by the spectators to revisit the best moments of the match and replay the goals scored by tapping a button.
• Windows video slicing application: This application was used to slice the video based on the time stamps received by the server from the gyro and the spectators. Post slicing, videos were auto-published to a YouTube Channel. The video slicing was done by leveraging FFmpeg, an open source component.
• To overcome any Wi-Fi connectivity issues, we stored the timestamps of the goals locally on the devices that could also sync up when the network becomes available.